BalanceFlo
BFLO FOR RESELLERS

Sell More Than a SKU

Add a recurring software line next to the hardware you already move, without building a single line of code.

The Opportunity, By the Numbers

8-12% Annual growth in EHS and safety technology spend
$22B+ Global ergonomic furniture and equipment market
33% Of worker injuries are musculoskeletal disorders
$15K+ Traditional ergonomics programme cost per 100 employees
Where the opportunity is

Add Margin Beyond the Box

Add margin beyond the box

A recurring software line lifts the value of every deal beyond what hardware margins alone can offer.

Differentiate a commoditised catalogue

Assessment-backed recommendations set your quotes apart from distributors selling identical SKUs.

Ride the shift toward tools

Buyer budgets are already moving toward software - add a line that captures that shift instead of missing it.

Turn one order into an ongoing account

Assessment reports give you a natural reason to follow up between purchase orders.

Quote with data, not just a catalogue

Recommend products based on a customer's actual risk profile instead of a generic browse.

Explore BFLO Products

Trusted by

Products and features

Tools Built for Reseller Channels

How BalanceFlo enhances your catalogue

Add Software Without Building Software

List BalanceFlo alongside your existing catalogue and bundle assessment value into the sales motions you already run.

Add a software line

List BalanceFlo alongside your existing catalogue without building or maintaining anything yourself.

Differentiate your quotes

Recommend products based on real assessment data instead of a generic catalogue browse.

Lift average order value

Bundle assessments with hardware orders to increase the value of every deal.

Earn recurring revenue

Subscription revenue sits on top of your existing one-time hardware sales.

Create a reason to follow up

Assessment reports give you a natural touchpoint with accounts between orders.

Stand out from competitors

Offer something distributors selling the same SKUs at the same price simply do not have.

COMPARISON

Why BalanceFlo vs. Alternatives

Built by certified ergonomists

Hardware-Only Catalogue
Generic Safety Software BundleVaries

Assessment-driven recommendations

Hardware-Only Catalogue
Generic Safety Software BundlePartial

Recurring revenue for you

Hardware-Only Catalogue
Generic Safety Software BundlePartial

No build required

Hardware-Only Catalogue
Generic Safety Software Bundle

Co-branded reporting

Hardware-Only Catalogue
Generic Safety Software Bundle

Framework-validated scoring

Hardware-Only Catalogue
Generic Safety Software BundlePartial
Getting Started

Becoming a partner takes days, not quarters.

Our streamlined integration cycle removes the traditional enterprise overhead, letting you launch co-branded products and start earning revenue rapidly.

  1. Apply as a reseller

    Tell us about your product range, active customer base, and the accounts where BalanceFlo can add value.

  2. Receive the sales kit

    We provide training, sales enablement, and positioning materials your team can use immediately.

  3. Add BalanceFlo to your catalogue

    List BalanceFlo as a line item alongside your existing product range without needing a technical build.

  4. Launch customer activations

    We directly support your first customer activations so your team can sell with confidence.

  5. Ongoing revenue share

    Earn revenue on every activation, with account support as your reseller volume grows.

People working on an industrial production line

Join as a Reseller Partner

Add recurring ergonomics software revenue next to the hardware catalogue you already sell.

FAQs

Common Questions From Resellers

How do we add BalanceFlo to our catalogue?
We provide a catalogue integration kit and product mapping so it slots into your existing quoting process.
Does this require technical integration on our end?
No - no build or integration work is required to start reselling.
How is reseller pricing structured?
Based on your account volume and rollout scale. Contact us for a proposal tailored to your business.
Can we co-brand the assessment reports?
Yes - reports and the portal experience can carry your branding.
What support do you provide our sales team?
A short onboarding kit, sales materials, and direct support for your first customer activations.