BalanceFlo
BalanceFlo for

Product Designers & R&D Teams

Designing products that work for real human bodies requires understanding how real human bodies work. BalanceFlo's data and tools give product designers the ergonomic intelligence to build that understanding into every design decision.

Designer reviewing an ergonomic posture assessment of a product prototype
KEY FEATURES

BalanceFlo Products & Features for Product Designers

Product Designers & R&D Teams

1 in 3

Workplace injuries globally are musculoskeletal - many directly attributable to product and workspace design that doesn't accommodate real user variability (ILO)

40%

Of all workplace injuries are MSDs - equipment, tool, and workspace design is a primary contributing factor

95%

Reduction in assessment time when AI-powered ergonomic analysis replaces manual observation - making iterative ergonomic testing during design sprints viable for the first time

$20B+

Annual cost of workplace MSDs - the addressable cost reduction that better-designed products could contribute to

THE PROBLEM

Why Ergonomics Is Underserved in the Design Process

Specialist access is expensive and slow

Formal ergonomic evaluation of product prototypes requires qualified ergonomists - expensive to engage, slow to schedule, and difficult to involve iteratively in a fast-moving design process

Assessment frameworks are complex for non-specialists

REBA, RULA, OWAS, and NIOSH are the validated tools for assessing product-induced ergonomic risk - but applying them requires specialist training that most design teams don't have

User testing captures preferences, not risk

Standard UX and product testing methods identify user preferences and usability issues - they don't systematically assess musculoskeletal risk arising from product use

No data on real-world posture distribution

Design for the 5th–95th percentile is standard guidance, but the actual postural variation of a diverse user population using a specific product in real conditions is rarely captured or analysed

Regulatory ergonomics requirements are increasing

CE marking, ISO 9241, EN 614, and sector-specific standards increasingly require ergonomic validation - but the tools to generate that validation are not standard design toolkit items

Growing Your Design Practice with BalanceFlo

Iterate faster

AI-powered ergonomic assessment at design-sprint speed - assess a prototype in minutes, not weeks

Reduce expensive late-stage design changes

Catching ergonomic issues during prototype testing is a fraction of the cost of addressing them post-manufacture or post-launch

Build credible ergonomic performance claims

Structured, validated assessment data that withstands procurement scrutiny, regulatory review, and competitive challenge

Access real-world usage data

Posture profiles and risk patterns from real users in real environments - insight that lab testing cannot replicate

Support regulatory ergonomics compliance

The assessment infrastructure for ISO 9241, EN 614, and sector-specific standards without building an in-house ergonomics capability

Differentiate on evidence

In markets where ergonomic claims are common, BalanceFlo-validated performance data is a defensible differentiator

HOW IT WORKS

How BalanceFlo Supports Product Design

BalanceFlo brings ergonomic assessment infrastructure, validated frameworks, and real-world usage data into your design process - at design-sprint speed.

1. Ergonomic Risk Assessment During Prototype Testing

BalanceFlo's AI video assessment tool allows design teams to assess the ergonomic risk profile of any product in use - without engaging an external specialist for every iteration. Film a representative user performing a task with a prototype; BalanceFlo scores posture across all relevant body regions using REBA, RULA, OWAS, and NIOSH, producing a detailed assessment report that identifies design-induced risk. Iterate faster. Assess more variants. Catch ergonomic issues before manufacture.

2. Expert Ergonomist Review

For products where regulatory compliance or safety-critical ergonomic performance is required, BalanceFlo's Expert Ergo Coach and expert-led assessment tools bring certified ergonomist review into your design process - without the scheduling delays and day-rate costs of traditional specialist engagement.

3. Real-World Ergonomic Data

BalanceFlo's anonymised assessment dataset captures posture profiles, risk patterns, and discomfort trends across hundreds of thousands of real-world assessments - spanning office, industrial, healthcare, retail, logistics, and construction environments. For product designers seeking to understand how real people use and are affected by their category of product, this dataset offers insight that lab-based user research cannot replicate. Data partnership discussions are welcome.

4. Validate Ergonomic Performance Claims

Increasingly, ergonomic product claims require evidence - from procurement teams, certification bodies, and regulators. BalanceFlo's assessment infrastructure provides the methodology and documentation to generate that evidence systematically - distinguishing credible ergonomic performance data from unsubstantiated marketing claims.

5. Design for Regulatory Compliance

BalanceFlo supports assessment against ISO 9241, EN 614, ISO 11228, and sector-specific ergonomic standards - generating the structured evidence base for CE marking and regulatory submissions where ergonomic performance is a compliance requirement.

COMPARISON

Why BalanceFlo - and Not Something Else

Built by certified ergonomists

Generic H&S Software
Consultant Model

AI photo & video assessment

Generic H&S SoftwarePartial
Consultant Model

Personalised product recommendations

Generic H&S Software
Consultant ModelPartial

Scales to 50,000+ users

Generic H&S Software
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Affordable for SMEs

Generic H&S SoftwarePartial
Consultant Model

ISO 27001 / SOC 2 certified

Generic H&S SoftwareVaries
Consultant ModelN/A

Industrial framework support (REBA/RULA/NIOSH)

Generic H&S SoftwarePartial
Consultant Model

Daily engagement layer (FLOD)

Generic H&S Software
Consultant Model

Expert Ergo Coach on demand

Generic H&S Software
Consultant Model

White-label / partner options

Generic H&S Software
Consultant Model
People working on an industrial production line

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